AI can be your go-to ally for crushing your digital marketing goals and navigating challenges along the way. When used right, AI tools help you work smarter, not harder, by streamlining your strategy and saving time instead of adding to your to-do list. Here are four practical ways to make AI work for you in your digital marketing strategy.
Content Creation
Creating and managing great content takes time and effort, and it can feel overwhelming without the right tools. AI writing platforms like Jasper AI, Perplexity, and Claude (not just ChatGPT!) make it easier to come up with relevant content ideas—catchy headlines, email subject lines, social media captions, and language tailored to your audience. Jasper AI, in particular, is a powerful marketing tool that quickly generates ideas and copy, while staying true to your brand's voice and identity. It comes equipped with pre-written templates to help overcome writer’s block or reduce heavy editing. It also integrates recent search data for real-time relevance, reducing the time required for research and planning.
SEO & Analytics
If your goals are to increase website traffic or improve user navigation, AI-powered search engine optimization (SEO) can enhance your strategy. Keyword research is an important step in the SEO process and AI tool ChatGPT or Grok can scan the content of a webpage to suggest relevant meta tag keywords that improve search engine visibility. For example, after updating the meta tags for one of our service pages using AI recommendations, Blackberg saw a 22% increase in click-through rates in one month. Strong SEO makes your website easier to find and helps search engines see your content as more relevant. The better your SEO, the higher your website shows in search results.
AI has also changed the way businesses approach analytics--another essential component of your digital marketing strategy. If you’ve ever considered tracking how many users are actively exploring your website, not just bouncing off the landing page in seconds, AI tools like Hotjar can track live user behavior and identify what aspects of your website you can improve on or optimize for better performance. Hotjar provides heatmaps, session recordings, and funnel tracking to visualize this user behavior. At Blackberg, we use Hotjar’s analytical features and heatmaps to make minor changes to our blog page layout, which has led to an 18% increase in scrolling.
AI-Powered Social Listening
Social listening uses AI tools to track business mentions and analyze opinions across social media. By tapping into machine learning (ML) and natural language processing (NLP), you can uncover insights about consumer behavior, preferences, and trends, helping you fine-tune your strategy to resonate with your targeted audience.
At Blackberg , we use Sprout Social to stay on top of key trends and conversations on LinkedIn. Sprout’s AI analyzes billions of data points in quickly, giving us clear insights into user engagement. This approach helped us achieve 4,180% growth in followers and a 14.7% engagement rate—way above LinkedIn’s typical 2–3% benchmark. These insights guide our content strategy, keeping it aligned with what our audience really cares about.
Email Marketing
AI takes email marketing to the next level with data-driven personalization, targeted messaging, automation, and optimization, making campaigns more relevant and engaging. Most people know about the email tool Mailchimp but don’t know about its built in AI model, Intuit Assist, which helps turn data into actionable insights, produce personalized content at scale, and automate a variety of tasks from customer data. Intuit Assist acts like your own marketing assistant who knows your brand and what your audience wants from you by providing personalized recommendations using marketing best practices. For example, you can ask Intuit Assist to create a segment of people who visited your website, but didn’t move past the landing page. Then, you can tailor your email messaging and narrow down your audience for better personalization. Mailchimp users see a 33% higher click rate when they segment their campaigns than when they don’t which shows the positive impact of their AI features.
Conclusion
AI tools currently exist to enhance our human touch, not replace it. They are writing and generative partners, great for inspiration, quick drafts, sourcing, rephrasing, and gathering data. It is always important to choose the AI tool that best tailors to your digital marketing goals and familiarize yourself with the benefits that they can bring to your business. At Blackberg, we continue growing to implement AI-driven initiatives in our marketing strategies to meet our social media and web goals.
